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Blogs by ust oldfield

Welcome to the Advancing Analytics blog. We’re a bunch of data and AI specialists who build modern platforms and make messy data behave.

You'll find a trove of posts and video here, focused on AI and machine learning, data engineering and analytics. Our blogs are all based on what we’re seeing in the real world - with lessons learned from the sharp end of delivery. 

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Ust oldfield
AI Data Governance Analytics Generative AI LLM
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Ust Oldfield
Tags as AI Labels: Why Generative AI Needs Metadata It Can Trust
Generative AI systems, especially those using retrieval-augmented generation (RAG), depend not...

22nd November, 2025

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Chief Data Officer Data Governance Analytics Data Strategy
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Ust Oldfield
Tagging is Metadata’s Metadata: Why Good Tags Matter
What Are Tags, Really? Tags are often dismissed as technical conveniences — tiny labels stuck...

29th October, 2025

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Chief Data Officer Data Governance Analytics Data Strategy Data Products Data Culture
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Ust Oldfield
Your Data Governance Is Failing. The Catalyst Framework Can Help You...
Many organisations invest heavily in data infrastructure, analytics platforms, and AI...

29th September, 2025

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Data Case Study AI Analytics Generative AI Data Products Databricks Genie
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Ust Oldfield
Beyond Dashboards: How Conversational AI is Transforming Analytics
Despite billions invested in data infrastructure, most organisations still struggle with a...

25th July, 2025

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Data Analytics Data Strategy Data Products Power BI Databricks
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Ust Oldfield
Why Your Databricks Metrics Views and Power BI Aren't Seeing...
Databricks is rapidly changing how organisations manage data and analytics. At the Data and AI...

17th July, 2025

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Data Analytics Data Products Data Culture
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Ust Oldfield
From Noise to Narrative: Making Sense of Data Products
Last month, we went live with our latest Ask Me Anything (AMA) session - this time diving deep...

9th July, 2025

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Analytics
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Ust Oldfield
Introducing mstr-unpacker: Making Sense of MicroStrategy
MicroStrategy’s .mstr files promise portability, modularity, and self-contained dashboards,...

3rd July, 2025

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Analytics Fabric Power BI
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Ust Oldfield
🚀 Making the Move: What Power BI Customers Need to Know About...
Thanks to everyone who joined our first-ever AMA on the transition from Power BI Premium to...

16th May, 2025

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Case Study Analytics Generative AI Data Products Power BI Data Culture Databricks
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Ust Oldfield
Smarter Supply Chains Start Here: The Data Product Advantage
Despite years of progress, the gap between data collection and actionable insights remains a...

9th May, 2025

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Data Analytics Data Strategy Data Products
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Ust Oldfield
Data Products: Transforming Retail and CPG in the Digital Age
The retail and consumer packaged goods (CPG) industries are undergoing a seismic shift, driven...

5th November, 2024

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