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Our Values

Our values are a big part of what makes us different and have a bearing on decisions we make at every level of our business. Above all, our values give future clients, suppliers and employees a good idea of what we’re like. They’re not just for show and tell, but are embedded into our business functions. 


We’re pioneering futurists

We work on the bleeding edge and relish challenging the status quo with our research and development. The projects we run get us out of bed with a spring in our step, take us out of our comfort zone and push the limits of what’s possible. We’re widely recognised as trusted advisors and we’re always happy to provide feedback that shapes the technologies we use. 

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Come as you are

Advancing Analytics is an inclusive company. When you work with us, rest assured you're working in a safe environment. We understand that each member of our team has individual circumstances and we’re cool with that. We understand that your differences will help us make a difference. So come as you are, and feel free to express your true self.

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Zero burnout

Too often technology teams are worked too hard or stretched too thin. We’ve seen it happen and we never want to make that same mistake. We want to protect and energise our people with time off from projects, company away days and a package designed to support their health and well-being. When we say zero burnout, we do mean zero!

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Our customers are the driving force behind everything we do. We believe in building strong, collaborative relationships with our clients, understanding their unique challenges, and developing solutions that directly address their needs.

Our success is measured by your success, and we're committed to empowering you to leverage the transformative power of data and AI to achieve exceptional results.

Greta goal

We only have one planet, so we need to look after it. We’re proud to have achieved CarbonNeutral® company certification, meaning we have offset all emissions associated with our business operations. This certification process has led us to working with the leading experts on carbon neutrality and climate finance, Natural Capital Partners.

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We all level up together

We’re well served by our community and we’re keen to return the compliment. We share our experiences with others so they can become better developers. You’ll also often find us running events in the local area. When we’re not organising we’re helping, speaking, mentoring or sponsoring.  Look for us at these get-togethers and come and say hi - we want to meet you! 

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We don’t believe in keeping secrets from each other. We endeavour to be as open as possible in all interactions - whether that’s through regular (and comprehensive!) company updates, a “no question is a bad question” policy, salary grades, and a growing reputation for frank honesty with our clients.

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