Case Study

Pixel Perfect Data: How SEGA Wins with DLT

SEGA, multinational gaming corporation, partnered with Advancing Analytics to build a data platform with Databricks Delta Live Tables (DLT) to handle their vast amounts of data. This enabled them to understand their players better and engage with them in a more meaningful way, improving the gaming experience, all whilst reducing their costs. Win-win! 

Strategic Drivers

In the past few years, SEGA’s streaming data workloads had grown significantly — 40,000+ events per second from games played across the globe. Their existing Scala-based Spark platform was difficult to maintain, inflexible for adding new titles, and increasingly expensive.

The goals were clear:

  • Faster data-to-insight cycles 

  • Lower total cost of ownership 

  • Future-proof architecture that scaled with the business 

Aa X Sega Case Study - collab
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The Solution

In collaboration with SEGA’s internal data team, Advancing Analytics designed and delivered a robust streaming data platform using Databricks DLT, unlocking:

  • >6x faster insight delivery (30 minutes down to <5 minutes) 

  • Fully automated, SQL-native pipelines — reducing engineering overhead 

  • Elastic scaling for cost efficiency during peak and off-peak periods 

  • Streamlined data encryption workflows aligned with SEGA’s governance needs 

 

Business Impact

The transformation delivered immediate and sustained ROI:

  • Lower infrastructure and operational costs 

  • Faster time-to-insight across product, marketing, and development teams 

  • Better player segmentation, engagement, and retention 

  • Increased data trust, compliance, and agility 

 

Aa X Sega Case Study - DLT

SEGA can now act on gameplay insights in near real-time — informing game design, feature development, and customer engagement strategies across titles. Their collaboration with Advancing Analytics delivered a scalable, resilient, and cost-effective data platform — built for today’s demands and tomorrow’s growth. With Databricks DLT at the core, SEGA is positioned to turn player data into competitive advantage, faster and smarter than ever before.

“We’re now making smarter decisions faster — without inflating cost or complexity. This platform is a game-changer for SEGA’s data strategy.”

Felix Baker, Head of Data Services, SEGA Europe

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