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Blogs by simon whiteley

Welcome to the Advancing Analytics blog. We’re a bunch of data and AI specialists who build modern platforms and make messy data behave.

You'll find a trove of posts and video here, focused on AI and machine learning, data engineering and analytics. Our blogs are all based on what we’re seeing in the real world - with lessons learned from the sharp end of delivery. 

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Simon whiteley
Data AI Announcements Databricks Agents
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Simon Whiteley
What Happens When You Give Greek Gods a Databricks Workspace?
We recently announced LakeForge - our Databricks LakeFlow pipeline framework. Part of building...

19th February, 2026

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Engineering Agents
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Simon Whiteley
Vibe-Engineering LakeFlow Pipelines, the Advancing Analytics Way
Want to watch this blog instead? Find the YouTube video here: https://youtu.be/GFa6Cf6GEA0 If...

20th January, 2026

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Chief Data Officer Engineering
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Simon Whiteley
Has the Data Engineer replaced the Business Intelligence Developer?
It seems these days that every person I talk to is either a scientist, engineer or architect,...

22nd January, 2023

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Chief Data Officer
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Simon Whiteley
Databricks SQL Analytics Workspace - The Evolution of the Lakehouse
We have discussed in the past this idea of the lakehouse, the aspirational target of many...

10th November, 2020

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Chief Data Officer
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Simon Whiteley
Understanding Azure Synapse Analytics
You might have seen that I’ve been pretty busy recently, digging into the new Azure Synapse...

15th June, 2020

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Engineering
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Simon Whiteley
Azure Synapse Analytics - Microsoft's Flagship Lakehouse Now in...
Today’s the day! There’s much buzz & excitement as we FINALLY get to see Azure Synapse...

18th May, 2020

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Chief Data Officer
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Simon Whiteley
The Data Lakehouse – Dismantling the Hype
That’s right, we’ve entered a new decade, it’s time for a new buzzword to define what we’re...

4th February, 2020

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Engineering
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Simon Whiteley
Data Engineer's Takeaways from Spark & AI Summit 2019
We spent the best part of October speaking at various conferences in Europe, but we took...

12th November, 2019

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Chief Data Officer Engineering
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Simon Whiteley
Should you have an ETL window in your Modern Data Warehouse?
Ah the ETL (Extract-Transform-Load) Window, the schedule by which the Business Intelligence...

20th June, 2019

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Chief Data Officer Engineering
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Simon Whiteley
Is Kimball Still Relevant in the Modern Data Warehouse?
It’s an emotive question, and probably one that will be as divisive as the Kimball Vs Inmon...

16th June, 2019

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