Case Study
Fulham Reach Boat Club isn’t just about rowing - it’s about changing lives. From youth development, to crime reduction, to environmental action, the club’s work touches thousands of people every year. But showing the real impact of all this effort? That’s a challenge every charity faces.
With so many programmes running and over 1,000 children involved annually, Fulham Reach Boat Club needed to move beyond good intentions and anecdotes. They wanted to:
Prove their impact to funders, donors, and the community
Make sense of complex survey data (think free text, emojis, and teenage responses)
Identify what’s working and where they could improve
So, we stepped in to help. Initially, Fulham Reach were after a few static visuals breaking down their data. But we decided a Power BI dashboard would fit the bill better. Together, we:
Cleaned post-participation survey data
Built an interactive Power BI dashboard, breaking down results by programme, school, ethnicity, and more
Held regular sessions to co-design the dashboard, making sure it worked for everyone at the club
Provided tools so the team could manage and improve their data year after year
The results speak for themselves. Fulham Reach Boat Club can now:
Show funders and donors objective and robust evidence of their impact
Spot positive trends, like a big increase in young girls taking part year-on-year
Motivate employees by showing the difference they’re making every day
Attract new investment and keep improving their programmes
Fulham Reach Boat Club’s journey shows what’s possible when passion meets data-driven insight. With the right tools and teamwork, the club can keep making a real difference - on the water, in the community, and for every person they support.
Adam Freeman-Pask, CEO, Fulham Reach Boat Club
