Cut out 26 pattents-img pattents-img

Generative AI

We can help you keep up with the pace of change.



Generative AI (GenAI) is prompting a global workforce revolution. Every aspect of work has been impacted by the explosion of new tools, with OpenAI’s Generative AI models leading the charge. In the technology and data space, it has started a gold rush with countless new AI-driven tools entering the market.

As well as presenting incredible opportunities, these new technologies come with challenges too: Where do you start? Where do you find the most bang for your buck? How do you ensure you’re using AI in legal, responsible and ethical ways? Advancing Analytics has the answers.

Group 4
700X600 Cut out 21
pattents-img pattents-img pattents-img pattents-img

What is GenAI?

GenAI can create new content from natural language requests. You’ll probably have tried it for yourself with ChatGPT being the most popular example. But while GenAI has shown remarkable capabilities in creating content, quality can vary and human oversight is often needed. As it will tell you itself; “ChatGPT can make mistakes. Check important info.”

GenAI is not an independent resource that can be used to create copy or newsletters for businesses. Yet. But, with the correct foundations in place, it is ready to speed up existing timescales, enhance productivity and improve the customer experience. It can have an incredible impact on chatbot functionality, for example, improving the conversational quality for customers. 

Are you ready to leverage GenAI?

Advancing Analytics can stop you from being left behind with our GenAI Readiness Assessment. When we discuss readiness with our customers, we’re really talking about change management which we break down into four areas: people, process, technology and data. 

people (1)


Your team has to learn how best to use GenAI or there is a risk it will be used ineffectively. Other important issues you need to discuss openly are job security, hallucinations, deepfakes and general misuse.



You need to protect the business by providing the frameworks & policies to manage the entire GenAI lifecycle. Considerations here are risk and compliance, data security and copyright impact.



Do you have the knowledge to select the right tools for GenAI and has the integration complexity been assessed? You also need to fully understand the integration challenges and cost implications.  

key-feature-img (3)


Data is the fuel that powers the GenAI engine. Without quality data available in large quantities, value will be limited. You will need data that’s accurate, clean and up-to-date.

Ellipse-right img

Case study: Revolutionising Online Education with AI

A leading company in the online education industry collaborated with Advancing Analytics to integrate GenAI into their digital learning platforms. Their goal was to enhance user engagement and revolutionise content delivery.

  • Challenge:

    Integrate advanced AI technology to enhance user experience and engagement.

  • Solution:

    Together with Advancing Analytics, the company developed a cutting-edge GenAI system for personalised learning experiences and optimised content management.

What were the results?

The company was able to scale its offerings more effectively, reaching a wider audience without compromising on standards. New efficiencies reduced the time that educators spent preparing materials. Higher user satisfaction rates led to increased retention and engagement.

bottom-right-pattern-2 bottom-right-pattern-2

What our client said:


"Working with Advancing Analytics GenAI consultants was a game-changer for our organisation. Their expertise in AI and analytics helped us successfully implement a generative AI-based feedback assessment solution that has significantly improved the learning experience for our students."

Head of Curriculum Development

Group 2

The Azure Open AI Workshop Experience

Ready to tap into Azure OpenAI's potential and revolutionise your business with AI
and Machine Learning? Our workshop is designed to provide a comprehensive understanding of how you can leverage generative AI and machine learning to drive value and growth.


The workshop series typically spans 3-5 days, exploring key technologies like LLM,
GPT-models, and Azure Cognitive Services. You’ll also learn how text analytics, computer vision and speech services can drive business value.

Group 1

Why choose Advancing Analytics?

In a rapidly evolving AI landscape, it's crucial to have a partner who not only understands the technology but also knows how to productionise and integrate it effectively into your business. At Advancing Analytics, we combine deep technical expertise with a strategic approach to ensure you get the most out of Generative AI. We’re not just about implementing solutions; we’re about driving value, fostering innovation, and ensuring ethical AI use. With a proven track record of success and a commitment to excellence, we are your trusted partner in navigating the complexities of GenAI. 

pattents-img pattents-img