This new brand partnership aims to support greater representation, opportunity and inclusion within the rapidly evolving data and AI profession. It reflects a shared commitment to creating greater opportunities for women to enter, thrive and progress within one of the world's fastest-growing industries, while helping organisations build the diverse teams needed to shape the future of data and AI.
As businesses increasingly invest in modern data & AI platforms, demand for skilled data professionals continues to grow. However, gender representation remains a significant challenge across the industry, particularly at senior and leadership levels.
Advancing Analytics believes addressing this imbalance is essential not only for improving workforce diversity, but for driving innovation, strengthening decision-making and delivering better outcomes for organisations seeking to unlock value from data and AI.
“We are proud to partner with Women in Data® and contribute to an ecosystem that is working to create greater opportunity, stronger representation and a more inclusive future for everyone pursuing a career in data and AI.”
- Zoe Tinley, Head of People Operations, Advancing Analytics
As we look ahead, we believe the next five years will be defined by the shift from data platforms to true data and AI platforms, where trusted, governed data fuels AI agents that don't just generate insight but actively drive decisions and competitive advantage.
That future will be built by people. And right now, we're not building it with everyone in the room. Too many women leave the profession at the exact point their expertise should be compounding into leadership - mid-career and too many never enter the industry at all. If we want the strongest possible data foundations for what comes next, we cannot afford to keep losing that talent.
Closing the gender gap in data and AI isn't one team's job, one policy's job, or one partnership's job. It requires action from businesses within an active ecosystem, from leaders and from allies at every level.
"Allyship at Advancing Analytics means action, not just intent - in the support, development, and culture we build for people to grow. It matters even more in an industry where too many women never get the chance to enter, or the support to build a lasting career once they're in it. That's exactly why we're proud to partner with Women in Data® and join this ecosystem's mission to build a more inclusive future for our sector.
For me personally, allyship isn't something we say once and move on from, it's sponsoring our internal community and holding ourselves accountable to the outcomes that actually matter: growth, representation, and retention."
- Marc Garraway, COO, Advancing Analytics
Through the partnership, Advancing Analytics will engage with the Women in Data® community to support initiatives focused on creating awareness, professional development, networking and mentorship. The collaboration will help foster connections across the industry, create opportunities for knowledge sharing and encourage greater participation at all stages in data and AI careers.
Women in Data® has established one of the sector's leading communities dedicated to advancing gender parity in data and AI, bringing together women & allies, partner organisations and advocates committed to creating meaningful and lasting change.